Case Study: Crafting the Flavor of Gigi’s
Client: Gigi’s
Service Provided: Brand Identity & Logo Design
Project Goal: Develop a distinctive logo to establish the brand and support future product packaging and marketing.
The Challenge
Gigi’s was a new sauce brand entering a competitive market filled with both artisan and mass-market players. The founder needed a logo that would immediately convey flavor, quality, and authenticity while standing out on shelves and online. The identity had to be versatile enough to work across future packaging, merchandise, and digital platforms.
The Approach
Discovery & Strategy:
We began with a conversation about the heart of Gigi’s—what made the sauce unique, who the target audience was, and how the brand wanted to be perceived. This laid the foundation for a design approach that combined tradition, warmth, and culinary flair.
Logo Design:
The final logo is a vibrant, memorable mark that blends handcrafted charm with a modern edge. Typography, iconography, and color were carefully selected to evoke the homemade feel of the product while maintaining a professional, scalable identity for retail use.
Brand Consultation:
Beyond the logo, I provided marketing feedback to support Gigi’s broader goals. This included:
Suggestions for packaging layouts and label concepts
Visual direction for social media branding
Insight on how to position the brand in local markets and online
The Outcome
Strong Brand Foundation: Gigi’s now has a cohesive, versatile logo that anchors their entire visual identity and can be applied seamlessly to future products and campaigns.
Market-Ready Presence: The logo design has already elevated the product’s perceived value, helping the client make a confident entrance into local markets and food expos.
Strategic Support: My marketing input gave the client a clearer path forward, including ideas for how to launch, engage with their audience, and grow their brand presence.
Conclusion
This project was about more than just design—it was about helping a new brand tell its story. From first impressions to shelf appeal, the Gigi’s logo now captures the essence of the product and supports the business as it grows into a household name.