Case Study: Building the Brand for Next Level MA
Client: Next Level Martial Arts
Services Provided: Logo Design, Website Design, Flyer Design
Project Goal: Promote the brand and increase student enrollment across multiple martial arts locations.
The Challenge
Next Level MA was looking to solidify its presence in a competitive martial arts market. The brand needed a cohesive visual identity and strong promotional tools to attract new students and support future expansion. The client’s ultimate goal was to increase enrollment at the existing location and use that momentum to grow into additional markets.
The Approach
Logo Design:
We started by creating a bold, modern logo that reflected the discipline, strength, and energy of martial arts. The design balances professionalism with approachability—targeting both parents and students. The logo established a strong visual anchor for the brand across all marketing materials.
Website Design:
The website was designed to be both visually dynamic and highly functional. We prioritized user experience with clear calls-to-action, simplified class scheduling, and responsive mobile design. Key features included:
Class descriptions and schedule integration
Testimonials and instructor bios to build trust
A direct inquiry form to boost conversions
Flyer Design:
Custom flyers were created to promote seasonal programs and special offers. These were distributed in local schools, gyms, and community centers, with messaging tailored to engage both kids and adult learners.
The Outcome
Increased Enrollment: Within months of launching the updated brand and marketing materials, the client saw a significant increase in enrollment at their primary location.
Expansion Ready: With the new branding and marketing system in place, the growth at the first location created a strong foundation to scale. This momentum contributed directly to the successful launch of a second location.
Brand Recognition: The new look and feel helped differentiate Next Level MA from competitors and gave them a more professional and polished presence in the community.
Conclusion
This project was a great example of how strategic design—rooted in clear goals—can drive real business growth. From brand identity to digital experience, every element worked together to elevate Next Level MA to new heights (literally and figuratively).