Case Study: REPRESENT! Summit – Exhibit & Promotional Design
Client: National Commission on Certification of Physician Assistants (NCCPA)
Event: REPRESENT! Summit
Location: Atlanta, GA
Dates: September 16–17, 2024
Overview:
REPRESENT! is a bold, biennial summit created to increase racial diversity, equity, and inclusion within the PA profession. Launched in 2022, the summit brings together a curated group of influential PAs, students, faculty, and healthcare leaders selected by the Steering Committee—comprised of members from leading PA organizations such as AAPA, PAEA, NCCPA, and several DEI-focused caucuses.
Design Objective:
To craft dynamic exhibit and promotional visuals that promote a vibrant, inclusive atmosphere, encouraging attendees to explore, engage, and share the experience for in-person attendees.
Design Deliverables:
Large-Format Exhibit Graphics: Custom-designed booth panels and directional signage that embraced the summit’s mission and themes with bold typography, vibrant colors, and inclusive imagery. These visual elements helped establish the tone of the space and highlighted the collaborative nature of the summit.
Promotional Items: Designed branded items—including notebooks, bags, and badges—that reflected the REPRESENT! brand and served as lasting touchpoints for attendees.
Elevator Clings & Environmental Graphics: Wrapped elevators with motivational messaging and summit branding to create a fully immersive experience. These unexpected design placements built excitement and reinforced the summit identity throughout the venue.
Impact:
The cohesive branding and experiential design not only enhanced the visual environment of the summit but also fostered a sense of community and pride among participants. Attendees were inspired to share their experiences on social media, helping expand the reach of REPRESENT! beyond the walls of the event.